Join Giant Squid Group for a free Lunch’n Learn and pick the brains of some of the best fundraisers we know! This isn’t another one-sided webinar or sales pitch: our Lunch ‘n Learns are Q&A style learning on some of fundraising’s most challenging topics. That means you can come as you are (hoodies & coffee encouraged) and learn with all of us. We can’t wait to see you there!

Three Ways to Make Your Direct Mail Better

If you're like most people, you aren't happy with the performance of your direct mail campaigns, but you've convinced yourself it's because direct mail is a dying method of fundraising. The good news is that direct mail is just as effective as ever... even millennials respond to it! The bad news is that your direct mail probably needs a bit of work. In this Lunch n Learn, Penelope will share three easy things you can do immediately to make your direct mail perform better. Before the Lunch n Learn, send in your most recent direct mail (letter & envelope) and she'll open, read and offer live feedback for a few folks in the session.

About Penelope Poppers

Penelope Poppers is a proud Queer & Transgender Development professional living in (and loving) her home state of Arkansas. She's most proud of founding Lucie's Place, a home for LGBTQ young adults experiencing homelessness in Arkansas (funded largely by direct mail). She's now a Development consultant with a focus on crafting direct mail campaigns for progressive organizations, but loves all aspects of Development and fundraising work. When not helping you raise money for your important work, she can be found hiking in the woods of Arkansas.