Join Giant Squid Group for a free Lunch ’n Learn and pick the brains of some of the best fundraisers we know! This isn’t another one-sided webinar or sales pitch: our Lunch ‘n Learns are Q&A style learning on some of fundraising’s most challenging topics. That means you can come as you are (hoodies & coffee encouraged) and learn with all of us. We can’t wait to see you there!
Donor and Audience Segmentation: A Primer
Join Erin Osenbaugh, Donor Relations Manager at Leadership Austin, to learn the basics of what donor and audience segmentation are, and how they can benefit your fundraising, communications, and stewardship programs. See real-world examples of how other organizations are (and are not) using segmentation well. Get simple, easy to execute ideas of how to immediately begin implementing these practices in your work.
About Erin Osenbaugh
Over her 20-year career exclusively in nonprofit fundraising, Erin has held positions in every role within a Development office: special and third-party events, campaign management, middle donor and moves management, grants, stewardship, direct mail and in-kind gift management. With an academic background in journalism and public relations, she also brings knowledge of marketing and communication principles to her work.
She has experience with organizations of different sizes and across industries, including the American Red Cross, United Way, Ronald McDonald House Charities, Children's Hospital of Philadelphia, Austin Pets Alive! and Leadership Austin. She uses all of this background to build strong foundations for fundraising programs, specifically constituent relationship management software and annual development plans, so that nonprofits have solid, stable revenue streams from which to serve their communities.
Erin's personal values are community, gratitude and action. She serves as founding co-chair of the Association of Fundraising Professionals Greater Austin Chapter Values & Skills Institute as well as president of her homeowner's association. She is a six-time marathon runner and trains year-round with Team Rogue Prime Time at Rogue Running in Austin, Texas.